A banking group specializing in online
financial services, georgian artist tatiana trikoz has realized a series
of illustrations for a recent creative campaign. three
drawings depicting business magnates mark zuckerberg, richard branson,
and elon musk adorn the US dollar, british pound, and swiss franc,
respectively. monetary denominations of 100 see the multi-billionaires
take the place of benjamin franklin, queen elizabeth II, and alberto
giacometti, giving the current currency a contemporary update.
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Facebook founder mark zuckerberg is envisioned as the face of US money |
Swissquote‘s
campaign — which sees its ads accompanied by the phrase ‘a new era for
your finances’ — interprets the idea of ‘new money’ as the current faces
of fortune. trikoz has
intricately drawn the figures in the same style as traditional bills,
with hatched techniques and shading mimicking the original aesthetic of
paper money.
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the billionaire takes the place of benjamin franklin on the 100 dollar bill |
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detail of the mark zuckerberg drawing |
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